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Most inexpensive pressroom solution, NewsCactus, is only $99 a month
The industry’s most cost-effective, comprehensive newsroom solution helps clients communicate effectively with the media and secure top search placement
March 20, 2009
Many public relations professionals are coming to terms with the fact that they've got to do more to share their own message. A tool that is often overlooked is a pressroom, media room or online newsroom, which we'll refer to interchangeably.
An effective Web strategy includes four main elements:
- a company's Web site
- media room and blog
- social media engagement;
- and paid Internet marketing.
Using a pressroom that is either a sub-domain of your company's domain or a separate domain (like .net or .info) allows public relations and marketing professionals to tell their own message from two separate sites, in essence buying more than one lottery ticket. And we all understand the strategy behind buying multiple lottery tickets instead of only one.
Using separate sites for your Web site and newsroom is like putting your eggs in more than one basket.
Hosted media room solutions range from $99 to more than $1,500 a month. They include various features and benefits, bells and whistles.
Public relations and marketing professionals should research carefully before determining which online newsroom solution is best for their company.
Here are a few key features public relations practitioners should look for in an online newsroom service:
- A domain that includes their company's main domain (i.e., news.YourURL.com and not YourCompany.NameOfService.com)
- RSS and social media functionality
- An unlimited ability to publish as much or as little as possible without incurring additional monthly charges
- Top search placement of press releases that are published using the service
Whether you call it a media room, pressroom or newsroom, maintaining an online site with your company's most current news and information is vital to communicating effectively with journalists and every other key audience.
Properly coded and designed, a media room should provide your company with yet one more way of controlling top search placement. After all, if your information doesn't appear at the top of search results on the first page, you're missing the majority of your online audience.
Perhaps the biggest benefit to using a hosted pressroom solution is that you can avoid adding workload to your internal or contracted IT department. Hosted media rooms take the hassle out of publishing your content online.
The NewsCactus hosted pressroom provides the greatest results for the least amount of investment, only $99 a month. There is no set-up fee and no long-term commitment to use the NewsCactus online newsroom.
NewsCactus is the only newsroom solution that's developed and managed by an Accredited public relations professional.
Savvy public relations and marketing professionals turn to the NewsCactus media room solution for news that sticksSM.
