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NewsCactus combines traditional public relations with social media tools
April 9, 2008
It seems the new buzz words in business communications, public relations and marketing are ‘social media.’
For an explanation of what social media is, visit Wikipedia.
The term is a bit ironic, since all media (and the communications model) is really social. But perhaps what social media describes is the utilization of technology to now share and comment personally on information from others.
Gone are the days of media gatekeepers who decide what stories are important and air them during the evening news or publish them on the morning newsstand. The 24-hour news cycle demands a more vigilant approach and social media demands that ‘traditional’ media pay more attention to what ‘the people’ are talking about.
Want proof? Consider how bloggers and YouTube have helped shape this year’s U.S. presidential election debates.
Enter the NewsCactus Online Newsroom Solution
Companies and organizations can utilize the NewsCactus newsroom plug-in to enhance press releases with social media tags.
The following social media tags are currently included in NewsCactus media rooms:
- Digg It!
- Bookmark it!
- Seed Newsvine
- Stumble!
- Furl
As with all technology, change occurs quickly. That’s another reason the NewsCactus online newsroom solution is advantageous, because clients don’t have to keep up with changes in the social media landscape. They can simply rely on updates and continual tweaking by NewsCactus programmers to know that the most popular social media tags are incorporated into clients’ online newsrooms.
Making it so your corporate announcements can be shared by others opens the door for increased visibility of your products or services. It also positions your organization as technology friendly and cutting edge.
If those characteristics are important to your key audiences, they should be important to you as well.
Bottom Line
NewsCactus incorporates social media tools, thereby providing clients with multiple ways of interacting with key constituencies.
Help others find this news release:
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Digg It! |  |
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Bookmark it! | |
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Seed Newsvine | |
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Stumble! | |
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Furl |
