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NewsCactus incorporates FeedBurner into newsroom service
March 14, 2008
In order to provide increased metrics for clients using the NewsCactus online newsroom service, the company has now incorporated FeedBurner.
Now NewsCactus newsrooms come complete with FeedBurner statistics that include information like the number of RSS subscribers and how they subscribe to the newsroom feed.
NewsCactus clients also benefit from yet another way reporters can receive information, and that's in their email inbox. If key journalists aren't yet using an RSS reader - don't worry, they will soon - they can receive newsroom announcements in their inbox by subscribing with an email address.
NewsCactus clients will receive monthly FeedBurner reports that include the email addresses of those who have subscribed to their newsroom feed.
This new functionality makes it even easier for corporate communications, marketing and public relations professionals to distribute announcements and be assured they're being received.
