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How journalists use online newsrooms
February 7, 2008
We recently read a fascinating article about the way journalists use the Internet. As suspected, they use it a lot!
The study referenced by the article was done by the Arketi Group. Surprisingly, their research shows that 93 percent of journalists use the Web to find news sources. 97 and 98 percent of them read publications and read the news online, respectively.
Some wonder how an online newsroom can be part of a media relations pitch. This is how.
With nearly all journalists surveyed admitting to reading news and looking for sources online, it's easy to build a case for both having and maintaining an up-to-date online newsroom.
Online newsrooms, or media rooms or press rooms as they're sometimes called, are a key tool in the communicator's arsenal. Often the process for maintaining content on newsrooms becomes so bogged down in the tech world that the communicator feels powerless.
With the tools offered through NewsCactus, there's simply no reason a communicator should ever feel hog-tied to an IT department for publishing company news.
If you don't have an internal system that's working, perhaps now's the time to consider an online newsroom service.
Journalists are using the Web. So should you.
