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NewsCactus created to better serve clients
February 1, 2007
Necessity is the mother of invention. For the public relations practitioners at Codella Marketing, a communications challenge led to NewsCactus.
“For years we’ve worked with clients to maintain news release content on their Web sites, with only limited effectiveness,” said Pete Codella, APR, principal of Codella Marketing LLC. “The challenge has been working with clients to not only implement but also keep current the interrelated elements of a good online newsroom. After careful research of online newsroom solutions and what reporters need most, we determined our clients would be best served by creating a new solution. That solution is NewsCactus.”
Born out of necessity and nurtured by the utilization of new technology, NewsCactus lives up to its name, providing News That Sticks™.
The online newsroom service includes these sections: Home, Company Overview, News Releases, Multimedia, In the News, Press Kits, Contact, Important Links, and Search.
Clients may upload as many PDF press kits as desired and tailor the appearance of each page with a unique photo-and-caption module.
NewsCactus is available by monthly subscription.
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